One of the newer ways to market your business is using SMS. Many business owners are skeptical about using SMS as a marketing tool because it may seem intrusive or only reserved for certain businesses like the ringtone market. However, there are many benefits of using this marketing channel and it may be worth using it for your business.
The first benefit of using bulk SMS is keeping touch with your customers. If you already have the customer’s contact information, you should use it to its full advantage. The fact of the matter is that many businesses don’t contact their customers enough. Using SMS is a great way to do so and an effective way to let customers know about special events and offers.
The second benefit of using bulk SMS is that it can be quite cost effective. This strategy is far cheaper than using direct marketing to let your customers know about your promotion. If you feel that you can’t afford to use direct mailing because of the costs involved, you should consider using SMS as an alternative. You may be surprised with the kind of results you get.
The third benefit is that bulk SMS can make your marketing promotion more effective. Studies have proven that marketing campaigns are much more successful when multiple channels are used. If you have a special event or promotion, you should use many channels from email, blogs, direct mail, phone follow up, and even SMS to maximize your results.