Chinese handset-maker Oppo has expressed plans to launch a new series of smartphones, called F series, that will have better camera and will focus on photography.
According to the company, the F series, which will be one of its core products in 2016, was arrived at seeing the growing global demand for premium-quality mobile photography experiences. It also highlighted that a research that indicates strong consumer recognition about Oppo being a better smartphone in terms of camera.
“The F series will inherit the excellent camera performance and exquisite design tradition that have earned accolades for Oppo’s flagship series. The series will bring devices with impressive specs, eye-catching style and amazing prices that will have consumers doing double takes on the excellent specs and build quality,” Sky Li, Oppo vice-president and managing director of international mobile business, said.
The company also said that it will keep innovating its unique flagship devices to satisfy the continued demand for devices on the vanguard of technology.