Letv debuts with VR headset, bicycle and earphones

Chinese electronics and content giant Letv, after delaying its entry into India for almost over a year, debuted their first products on Monday without letting know about their prices.

The company showcased a 3D Helmet or a virtual reality headset (VR), a smart bicycle and LeMe bluetooth headphones at an event held here on Monday and said that it would launch their first smartphone — LeMax — in the country on January 20.

“We wanted to dissociate as a brand which only sells smartphones. Hence, we brought the ecosystem first so as to show how serious we are about the country,” a Letv spokesperson said on the condition of anonymity.


Letv’s 3D helmet, essentially a VR device, comes equipped with a 5.5-inch sharp 2K LCD display and a resolution of 2560 x 1440 pixels. The VR headset weighs around 450 grammes and comes with a Type C port.

The company also launched a smart bicycle called the Super Cycle which is the first of its kind internet enabled urban bicycle. The cycle comes with a fingerprint sensor to avoid theft. It also has built-in walkie talkie, bluetooth and the user can control the cycle through an app.

“At Letv, it is constant endeavour to provide consumers with the most innovative products that offer best in class experiences,” Dickson Lee, general manager for Asia Pacific smar devices division, Letv, said adding that the company was dedicated to offer Indians with lifestyle enabling products.

The company also launched a LeMe bluetooth headphones that supports playback uptp 10 hours while getting charged in just two.

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