WaiveCar rides are free because the cars work as mobile billboards. You’re paying us just by driving the cars. (Twitter)
While Delhi copes with the even-odd trials, WaiveCar has become the latest innovative addition to commuting solutions. Launched in Los Angeles, the unique car-sharing program runs on advertising dollars, and gives drivers a break. Using WaiveCar’s mobile app for iPhone or Android, drivers can find a car near them, book it and start driving — no cards or keys necessary. WaiveCar will unlock the door for you remotely, and the keys are inside. And insurance is part of the all inclusive-deal.
“WaiveCar rides are free because the cars work as mobile billboards. You’re paying us just by driving the cars,” said WaiveCar CEO Isaac Deutsch. “Our motto is: We waive the fee, you drive for free. All you need is a smartphone, a clean driver’s license and a credit card.”
WaiveCar’s fleet of compact, four-door cars are 100% electric and 100% emission-free. And they are zippy: going from 0-60 mph in 7.9 seconds, with 141 horsepower. Each car is outfitted with Bluetooth and has an 80-mile range per charge.
Once your driving time is up, a map will show where you can drop off the car. Depending on where you leave it, you can earn extra rewards. And the company has plans to establish valet stations throughout the area to make dropoff a breeze.
“We pride ourselves on providing a top-of-the line driving experience that is kind to the environment — and to our customers’ budgets,” Deutsch said.
The 20-car fleet launching today — managed by Roy Ryman, former North America fleet manager for Car2Go.
WaiveCar plans to cover entire Los Angeles in the coming months after expanding to a 200-car fleet throughout the city.
“This presents a unique marketing channel for advertisers. Dynamic ads driven around town are guaranteed to be seen,” Deutsch said.
WaiveCar’s launch sponsor is Oscar Health Insurance Corp., the innovative, Google-backed startup that is using data and technology to make health insurance simple, smart and friendly.
Sponsor messages are displayed on each WaiveCar in two places: On the body of the car and via a digital display mounted on the roof, creating an ideal platform for reaching professionals, tourists, students, and shoppers in high-traffic areas.
For example, in just one month, eye-level media moving through the densely populated areas of central Los Angeles provides 26.5 million impressions.
And the multimedia “mini-billboards” allow for efficient, super-targeted advertising.
“WaiveCar’s advertising technology allows advertisers to not only show ads on a particular day or time, but also in specific GPS-defined areas,” said CTO Zoli Honig. “This is a new, innovative advertising medium for companies, and a powerful way of fostering green, renewable energy in our communities.”